Why are Third-Party Cookies Useful in Programmatic Advertising and how do they work?
Online advertising is not easy, and new trends are now starting to change the game of advertisement forever. One of the best tools that are very useful for advertisers to retarget their ads to consumers is Third-Party Cookies.Third-Party cookies are used by several websites to enhance the user experience of their audience. Remember the annoying popup that you have to click on when you are visiting a new website. That popup is there to i...