Top 10 Programmatic Advertising trends in 2021

Business owners realize the ROI that they can achieve their business through online advertisement. People are now spending more time surfing around the internet than ever before. The world of online marketing is very competitive and with the introduction of programmatic advertising new marketing strategies are formulated to keep ahead of the competition. 

To make full use of the programmatic advertising technology, you must be aware of the latest programmatic trends that are going on in 2021. As a business owner, you would know which strategies would work for your online marketing campaign if you know all the new trends that are practiced by the best marketers. 

⦁ Voice Ads

One of the newest forms of ads that became very popular within the last few years are voice ads. It has been going around for some years, but it seems in 2021 marketers are realizing its true potential.

With the increase of AI speakers like Alexa, Google Assistant, and advanced voice search features consumers are now searching on search engines using voice queries. Podcasts are also becoming very popular over the last decade, which gives more scope to attract target audiences using voice ads.  

It is also estimated that by the next 3 years more people would start using 5G technology worldwide. Speed is very important for your online advertising to succeed. With the increase in video consumption by the audience switching to 5G is undoubtedly a very progressive trend in programmatic advertising.

⦁ Blockchain In Programmatic Advertising

Blockchain has revolutionized the online world and provided the world with an unhackable system. Programmatic advertising also included blockchain technology to make sure that the accounts of the marketers and the payment gateway are fully secured.

Blockchain is very useful when it comes to finding domain spoofing, fraudulent activities. And these helped to make the whole programmatic advertising network more secure.

Blockchain inclusion in programmatic advertising also allowed the marketers to pay for ads and conduct other transactions using cryptocurrencies. It also made the transaction process faster and easily manageable.

⦁ Optimizing Device Targeting

Programmatic advertising provides marketers with much more access to data than ever before. These data when properly analyzed tells which kind of advertisement would work better in which device. 

For example, it is seen that customers do online shopping more on mobile but when it comes to buying a very expensive product they do more research via desktop or laptops.

With Programmatic advertising, it is possible to optimize the devices for showing the ads to the consumers. Marketers understood the importance of this feature and they are using it to get better conversion rates. If you are planning to see growth in your ad campaigns then you should try this too.

⦁ Targeting Wearables

The use of smartwatches has been increasing globally for the past few years. It is seen by a report in 2019, the overall usage of smartwatches has increased by 40 percent compared to its preceding year. Seeing this scope of advertising through smartwatches, online marketers started to use programmatic advertising to target smartwatches. 

It is believed that the number of smartwatch users would increase drastically over the next few years making them an optimum device for online marketers to run their ads on. It is also easy to track the status of the campaign on smartwatches very easily giving the marketer a very detailed report.

⦁ Personalized Ads

Now the users are getting more demanding from the advertisers and they expect the advertiser to know what they are searching for. Thankfully, it is possible to do so using programmatic advertising. You can make the advertisement more personal and more suited to the needs of your audience. 

Not everyone would be your target audience and every marketer knows that. The programmatic advertisement gives the marketer relevant data to find their target audience easily. It is possible because marketers get access to huge data of their customers which they can analyze to determine which ad campaign would work for which type of customers.

⦁ Switching to open web

Advertisers previously used to spend most of their marketing budget on walled garden apps like Facebook, Instagram, Google, and Amazon. Now, marketers got smarter and they are realizing the possibilities of running ads on the open web. 

Most people spend 70 percent of their internet browsing time on the open web making them a much better platform for marketers to run their ads on. Because of programmatic advertising, it has become easier now for marketers to spend less than the amount they used on walled garden platforms to get better results by running ads on the open web.

⦁ Optimized Retargeting

Previously marketers had to retarget their ads on the same device which didn't work so well. The better option now realized by marketers is to run awareness ads on mobile devices and retarget them on their desktop or laptop devices. User behavior is analyzed and most marketers are now switching to multiple devices retargeting to get better ROI.

It is also possible to even select the time of displaying the ad to the user to get more conversion. Retargeting is getting more popular because of these amazing features that programmatic advertising offers.

⦁ Marketing in OTT platforms

TV is now more or less being replaced by OOT platforms like Netflix, Hulu, Amazon Prime and users are spending more time streaming their favorite shows online on the OTT platforms. Marketers are now running their ads on the OTT platforms to grab the attention of their target customers using programmatic advertising. 

The number of users of OTT platforms rose exponentially during the lockdown which was supposed to happen in 2024. Now, it is anticipated that the number of OTT users would increase very quickly by the next few years. 

It is a get scope for online marketers to get their ads in front of their audience using the targeted ads for them. Most marketers are enjoying huge conversions using programmatic advertising in OTT.

Want to start with Programmatic advertising?

All these trends in programmatic advertising can be very useful for a new online advertiser or even for veteran marketers if they are looking to modernize their campaign strategies. If you are looking for proper consultation and guidance for online marketing you can book an appointment with the experts in Bidtimize.