Bidtimize

Bidtimize is a full stack programmatic platform built for data-driven marketers. We are using the latest and greatest RTB technologies of artificial intelligence-powered tools to create futuristic, unique, and powerful displays advertising that are tailor-made to achieve your campaign goals.

Jul 19, 2021 - 0 Minutes read

How You Can Boost Video Ads ROI with Bidtimize

If you are up to date with the latest trends related to marketing you must know how effective video ads are. Videos are the most consumed form of content that advertisers are also using now. Video ads are a very good way to get in front of your audience. 

Video ads are very useful but to get the most value out of them, you need to leverage programmatic advertising. The platform that can help you to maximize the ROI of your video ad spent is Bidtimize. Bidtimize would optimize your video ads so your target audience watches your ads and take the desired action that you want.

What is Bidtimize? 

Bidtimize is a data-driven platform that connects advertisers and publishers with the help of AI for maximum effectiveness. Bidtimize uses the most advanced technology to find the best publishers platform for advertisers so the ads can reach the target audience benefitting both parties. 

Compared to other advertisement platforms, Bidtimize is an effective and very economical alternative. If you are thinking about running paid ads for your business, Bidtimize is the solution that you can think of to get maximum ROI on your investment. 


Why Should You Use Video Ads?

Video ads perform much better than banner ads as they are more engaging and are able to grab the attention of the user.


More Conversions

It has been found by advertisers that video ads are converting better than any other format of ads. Ecommerce giants like Amazon, and eBay reports that sales increase by 35% when ideas are present in the product description.


Makes Educating Easier

Video gives you more scope to talk about your product or your offer which is very valuable for a marketer. Since both the visual and audio senses of the consumers are tapped into, they are more susceptible to new information. 


Video ads are very useful when it comes to raising brand awareness and promoting new products to consumers.


Provide More Information in a Short Time

The attention span of the consumers is only reducing with time and marketers need to keep up with that. The solution to this reduced attention span is video. You can provide more information to the audience if you are using a video.


Better Storytelling

When you are promoting a product, proper storytelling is very important and nothing does it better than a video. You can connect with your audience emotionally through your story which can be done best in the form of a video.


Allows To Be Creative

You get more ways to be creative when you are running video ads. There is only so much information that you can convey through banners. With video ads, you can determine the importance of the message and how you deliver it.


They Grab Attention

Videos grab your attention more compared to banners or even voice ads. On platforms like Facebook and YouTube, video ads are not skippable increasing the chances of conversion. Even on websites, video ads perform much better than banner ads. Customers simply can't resist clicking on the video ads and engaging with them.


Ways to Increase ROI with Bidtimize 

You can implement these strategies with the help of Bidtimize to generate more ROI from your video ads. 


Do Split Testing

One of the best ways to increase the ROI of your video ads is by running multiple ads and seeing which one of them is performing better. It is not possible to determine beforehand which video would convert better. 

Bidtimize provides you real-time stats that you can analyze to determine the best video that you should use for advertisement. Experimenting with a few options would save you from draining all your money on running a campaign that would yield no result. 


It would at the very least help you make sure that you are investing the bulk budget on the right video that will give you more conversion. 


Optimize for Mobile Device

It has been observed that video ads convert better on mobile devices. Users take action when they watch the ads on their mobile screen which means you need to find the right platform to run ads on the mobile version.

Bidtimize can help you find the right publishers where you can run your ads for mobile users and get more conversion. You can make sure that the ads are displayed to the users at the right time when the chances of them taking action are higher. 


Retargeting to the right prospects

With Bidtimize, you can choose which audience you want to spend more money on for retargeting. It is unlikely that the customers would convert the very first time when they see your video ad. You can use programmatic advertising to determine the right audience to target to show the ads again on the right device so they convert later.

Bidtimize would provide you all the information you need to determine which prospects to retarget so they can buy your product increasing your ROI. All the great marketers know the value of retargeting. 


Finding the Right Platforms

There are many open platform websites that are listed in Bidtimize which might have the perfect audience that you are looking for. Rather than promoting to random prospects on walled garden platforms like Facebook and other social media, it is a good idea to promote in websites where your target audience hangs out.

It has been found by research that over 70 percent of internet browsing is done on open web platforms. Bidtimize understands that and they make it really easy to publish your video ads on the right platforms. The whole bidding process happens on the backend which you don't need to spend much time on. 

Reduce your advertising costs

Open wall platforms like Facebook, Google, and Amazon take a huge portion of the advertising budget, leaving very little revenue for the publishers. Similarly, most website owners are tired of getting small revenue from ad publishers like Google Ad Sense. For them, Bidtimize is a better option. 

However, as an advertiser, you would be able to market to the right audience at a very low cost which will increase your ROI. Bidtimize fills the gap between publishers and advertisers so the publishers get more revenue while advertisers pay less. Bidtimize does that by eliminating the third party from the equation.


Using Interactive Videos

Bidtimize allows advertisers to use interactive videos on the publisher's platforms. Interactive video ads allow users to engage with the video giving them more options to choose from. The users get to choose what type of content they would consume because of interactive videos.



Interactive videos are a game-changer and are proven to drive more ROI than normal ads. It also helps advertisers to get more stats and analytics that they can compare to improve the campaigns. As a marketer, you would get more options to show your creativity and give more information to the users. 


Want to ensure maximum ROI from your video ads spent?

Video ads are the best way to raise brand awareness so you can get better conversion. If you want to ensure maximum ROI for video ads, Then Bidtimize is the platform you are Looking for. Our data-driven programmatic advertisement approach gives you better control over the whole ad campaign while improving the conversion of your video ads. 


WRITTEN BY

Bidtimize

Bidtimize is a full stack programmatic platform built for data-driven marketers. We are using the latest and greatest RTB technologies of artificial intelligence-powered tools to create futuristic, unique, and powerful displays advertising that are tailor-made to achieve your campaign goals.